We are thrilled to announce that we are now the official technical AV and digital partner of Bath Rugby. This monumental partnership represents a significant step forward in combining state-of-the-art technology with one of the UK’s most beloved rugby clubs.
The term “partner” is central to this announcement, reflecting our role as an integral extension of Bath Rugby, serving as its dedicated AV arm. So what exactly will this partnership bring?
At its core, the partnership focuses on two key pillars: operational excellence and an elevated fan experience. With our expertise and cutting-edge technology, we will manage everything from pitch-side displays to fan messaging and wayfinding, allowing Bath Rugby to remain focused on what they do best.
Our comprehensive service and maintenance offering was essential for Bath Rugby, giving them peace of mind and confidence in our dependable, high-quality service delivery. As the future of sports embraces digital transformation, Bath Rugby is proactively preparing to lead this change, from the stadium to the fan village and beyond - and that’s where LED Studio steps in as its long-term dedicated technical AV and digital partner.
Our shared values and commitment to local business were key drivers in establishing this partnership. From the outset, it was clear that our brands were aligned, with a mutual understanding of each other's vision. Partnering with Bath Rugby allows us to deepen our roots in the region, whilst bringing additional value to the club, its fans and our shared community.
As we move forward over the coming seasons, our partnership will ensure that Bath Rugby makes the best possible decisions regarding AV, enhancing both the club’s operational success in terms of quality and reliability, as well as the fan experience and journey.
"Supporting the next generation of sports professionals is a cause we are deeply passionate about, making our commitment to grassroots sports a central focus of this partnership. As official sponsors of Newcastle University Rugby Football Club, we eagerly anticipate working with the university’s top women’s rugby team at the Bath Rugby grounds in 2025, creating initiatives that will further enrich and enhance this collaboration" - Kevin Yates Sports & Entertainment Account Manager