Igloo Vision & LED Studio – Bringing Affordable LED VR Solutions To The Masses
Igloo Vision, a leader in immersive technology, has spent the last 15 years developing cutting-edge spaces and software to revolutionize how businesses, institutions, and content creators interact with immersive environments. Central to this innovation is their Igloo Core Engine (ICE) software platform, which enables seamless content delivery and control across various display setups. In collaboration with LED Studio, Igloo Vision has now expanded its reach into the rapidly growing XR studio market, offering a more affordable and efficient solution for large format displays.
London, England
Challenge
As XR studios—spaces designed for extended reality (XR) content creation—became more popular, especially within the film industry, the challenge of affordability and accessibility grew. Initially, XR studios were reserved for high-end, big-budget productions. However, with more studios popping up worldwide, there was still a significant gap in how to effectively drive the displays used in these setups.
"A few years ago, XR studios were only reserved for super high-end budget films. We've seen that creep down a little bit with more studios popping up, but we find there are still limited options in terms of how to drive these displays." - Jake Rowland, Head of Business Development.
The market lacked cost-effective solutions to power these high-end immersive displays, especially as more industries beyond filmmaking—such as education and enterprise—began to explore XR technology. The expensive media players required for XR production were a major roadblock for broader adoption.
When we saw their products at their showroom, it was obvious they were really high quality, with lots of innovation going on.
- Jake Rowland, Head of Business Development at Igloo Vision
Solution
Igloo Vision partnered with LED Studio to address this gap in the market. After initial discussions at various AV shows, it became clear that both companies shared a vision for innovation and agility. This alignment led to the development of a joint solution that integrates Igloo’s Core Engine (ICE) software platform with LED Studio’s high-quality, innovative LED display technology.
The result is a comprehensive package for XR studios and large-format displays that is far more affordable than existing solutions. By reducing the cost of media players and simplifying the setup process, this joint solution opens up XR technology to a wider range of sectors, including education and enterprise, in addition to traditional filmmaking.
It's a match made in heaven, and customers are really noticing that.
- Jake Rowland, Head of Business Development at Igloo Vision
Results
The first joint installation of an XR studio by Igloo Vision and LED Studio went smoothly, despite the complexities of working with low ceiling heights and non-traditional screen shapes. The strong collaboration between the two project teams ensured a successful deployment and positive feedback from clients. Rowland commented on the significance of the partnership:
"I really think the partnership with LED Studio has massive potential. We've identified a package together that can be offered to customers who currently want XR or large-format displays but find them unaffordable due to the expensive costs of current media players."
The response from clients has been overwhelmingly positive, with both Igloo Vision and LED Studio’s customer bases expressing excitement over the more affordable and accessible XR solutions now available. The collaboration has not only met existing demand but also generated interest from new sectors eager to leverage XR technology.